STATUS QUO
Attention is currency, yet everyone's broke. People hate ads. People skip ads, yet ads are vying for equal attention. Since brands insist on being everywhere, you might as well be great at it.
OUR POV
For us being great at it means knowing exactly how the machine works: how to hijack attention, trigger emotion, manufacture desire, bend culture, optimise behaviour, manipulate algorithms. Using our powers with precision, deliberately and responsibly.
WHAT WE DO
We handle the day-to-day pressure of "staying relevant". We bridge the gap between your brand book and how your brand behaves on the internet.
  • Social-first brand strategy & identity.
  • Campaign strategy & concept.
  • End-to-end content production.
  • Creator strategy and management.
  • Community & loyalty strategy.
We've helped create
attention for –
WHY CHOOSE US
BARBARA is run by two founders who survived Ad Land who think the industry works best when it's responsible, curious, and not actively terrifying creatives. We are experienced, entrepreneurial and doggedly good at this. Globally-minded with years logged working both sides of the coin.
Let's work together!
Dora Osinde, Founder
Dora most recently served as CCO at Ogilvy Germany where she led the agency’s creative vision and innovation strategy, guiding all aspects of creative development, advertising, digital marketing, social media, and influencer marketing. She has worked with a diverse portfolio of clients and is a recognized industry leader, featured in outlets such as Business Insider, W&V, and Horizont.
Sureka Thanenthiran, Founder
Sureka is a strategic leader with over a decade of experience shaping brands, building agencies, and scaling bold ideas. As a co-founder, she has led creative and strategic teams delivering standout work for global brands and is known for blending sharp strategy with culture-driven creativity, she helps brands and founders grow, connect, and stay relevant in fast-moving markets.